Botswana's Data Protection Act, 2024 changed what marketers can legally do with customer data just as AI tools made it easier than ever to do the wrong thing with it. That collision was the subject of the talk that opened the Expo's Northern Edition on 7 August 2026.
The session walked through where AI-driven marketing innovation runs into the new law directly, not as a compliance checklist, but as a practical question every agency and brand in Botswana is currently sitting with: how do you keep building fast without building on the wrong side of it.
The next day, 8 August, brought a different job: moderating a panel on Marketing & Brand Growth, Building Strong Brands in the Digital Economy, alongside three other panelists in front of the full Expo floor.
